Passare is an innovative, Cloud-based Software as a Service (SaaS) platform that helps funeral service professionals connect and collaborate with families anytime, anywhere, from any connected device. The company was founded in 2012 to meet the changing needs and preferences of today’s funeral consumers. Passare offers funeral homes increased efficiency and accuracy while enhancing the customer’s buying experience. Through the cloud-based funeral arrangement platform, families are able to collaborate with one another and their funeral director. By mid-2015, Passare transitioned from a tech start-up into a fully operational company, growing its customer base by over 300% in six months. Passare is redefining and reinvigorating one of the last industries to be transformed by the digital revolution.
Steve McKee, Co-Founder of Passare
In addition to being the co-founder and member of the board of directors of Passare, Steve is president of McKee Wallwork + Company (MWC), Advertising Age’s2015 Southwest Small Agency of the Year and the firm out of which Passare emerged. He is the author of When Growth Stalls: How it Happens, Why You’re Stuck and What To Do About It, and Power Branding: Leveraging the Success of the World’s Best Brands. His firm specializes in revitalizing stalled, stuck and stale brands across the U.S. and made the Inc. 500 list of the fastest-growing private companies in America its first year of eligibility. A marketing strategist for nearly thirty years, Steve has held executive positions at several notable international agencies. He was a popular Businessweek.com columnist for more than a decade and currently writes a monthly column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, Investor’s Business Daily, the Los Angeles Times and is a frequent contributor to Albuquerque Business First. A popular speaker at corporate and association events, he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America.