Interview with Erika Hecht, Founder & Principal Consultant


Market Ascent


Our mission is to grow technology companies and learning organizations by improving their marketing, increasing their sales and making a greater impact. Our slogan is to: accelerate your marketing and business performance without wasted sales cycles.

What does your company do/what industry do you represent?

We serve as your marketing consultant on-demand to help you gain clarity on how to acquire, upsell and retain customers and grow revenue.

We help our clients:
• Position and package their offering to better prospects.
• Attract, engage with and win more customers.
• Create breakthrough brand experiences that increase new and repeat sales.

What makes your company or organization unique?

Our proprietary process puts a science behind accelerating desired outcomes whether you are in the build, grow or lead phase of progressing your business. We often serve as a fractional Chief Marketing Officer for larger clients and focus on a specific marketing challenge for smaller clients. We’ll focus our efforts to address your most pressing problems first, then our integrated approach will amplify returns across your business.

Prominent organizations we have worked with include IBM, Microsoft, Apple, SPSS, Adobe, Accenture, Deloitte, Gartner, Forbes, Camo Analytics, NewSpace New Mexico, the New Mexico Space Valley Coalition, Be Greater Than Average, the American Marketing Association and The Great Courses.

Is your business growing and do you plan to hire in the next 6 months?

Yes, we are looking to bring on independent consultants and marketing partners to augment our team.

How has the COVID-19 pandemic changed the way you do business?

During the pandemic we learned that building relationships online is more important than ever to win and retain business. We combined the founder’s deep expertise in online learning and thought-leadership marketing to build trust with decision-makers more effectively online.

Share a goal you set for 2022.

To launch Girls Into Tech with our client Be Greater Than Average as a co-founding program partner. The program was announced at the recent NM Tech Council Women in Technology Awards Ceremony. We are passionate about giving back to the state of New Mexico in tech and education and this program supports both of these interests.

Describe where you see technology in the year 2030.

Emerging technologies such as augmented and virtual reality, artificial intelligence, space technology, blockchain, cyber security, edtech, biotech and green tech will have changed the world as we know it today. Market Ascent specializes in working with companies that are leading the way towards shaping a more equitable, prosperous and sustainable future.

Where do you stand – red, green, or Christmas?


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